BNPMC has developed IYCF counseling cards and pre-tested in the field
To address the need of the LHWs regarding the counseling of mother support groups in monthly meetings the program has developed counseling cards on Infant & Young Child Feeding (IYCF) messages. The cards are translated into Urdu for the ease of the field workers. The counseling have been pre-tested in two districts and the feedback received from the field have been incorporated. Each counseling cards has two sides. The front side of the card shows the visual and the key message while the back side of the card has detailed explanation of the key message to ensure that the messages are delivered accurately.
In accordance with Global Breast feeding week in August BNPMC staff appeared on PTV Bolan to talk about the promotion of IYCF strategy. The Program was aired in Brahvi language to reach the maximum audience.